What Is HubSpot Used For?
HubSpot is a leading CRM (contact relationship management) software that doubles as a marketing, sales, and customer service solution. Most HubSpot experts recommend the software to small companies looking to maximize sales and achieve swift growth. It’s scalable and allows the integration of various resources, including marketing sales hubs. Below are the five main uses of HubSpot and how it can help businesses.
1. Market the Company
The main reason for using HubSpot is to generate qualified leads. HubSpot offers a single platform for creating and managing content, capturing new leads, and nurturing them through the sales funnel. The goal is to attract as many people as possible to the business, and HubSpot has a unique marketing hub with the latest features.
HubSpot is designed to increase web traffic and improve tracking and closing. It’s perfect for inbound marketing campaigns, and users can leverage ABM, SEO, and CTA tools. Other features include advanced email reporting, mobile optimization, omnichannel automation, collaboration tools, A/B testing, and more.
2. Increase & Facilitate Sales
Attracting potential customers is one-half of the job of sales and marketing teams. It’s even harder to turn leads into customers, especially without proper engagement and value demonstration. HubSpot offers businesses an opportunity to engage buyers and close deals by emphasizing the value in the offering.
The sales hub offers customers a seamless experience across all organization touchpoints. It captures and stores all transactions in easy-to-find locations and automated systems. Sales teams can use HubSpot to automate outreach and follow-ups to increase the likelihood of conversions. The goal is to grow sales and return customers.
3. Offer the Best Customer Experience
HubSpot is invaluable for businesses looking to offer the best customer experience. The platform is ideal for converting customers to promoters, resolving issues, streamlining service delivery, and prioritizing customers. It also has more than 75 app integrations, including Shopify, Slack, Survey Monkey, Salesforce, NetSuite, Dynamix, Pardot, Zapier, MailChimp, and more.
Customers can use their favorite apps while shopping to ensure a seamless, enhanced browsing experience. The HubSpot service hub is designed to guarantee a good customer service experience and retention. It streamlines customer communications with modern channels, including live chat, direct emails, VoIP, video hosting, and knowledge base.
4. Streamline Content Management
HubSpot has a content management system (CMS) hub designed for contentment managers looking to harness the efficiencies of modern tech, synchronization, and automation. With drag-and-drop editors and customizable templates, content design, creation, and publishing are easier. HubSpot CMS allows developers to integrate sophisticated programs while making it easier for the final user to access.
Businesses can create unique styles, campaigns, landing pages, website themes, and intuitive navigation menus. The CMS hub captures the world of a developer and marketer, making it easier to integrate advanced, custom templates and codes. Several HUGs (HubSpot User Groups) are also available to provide help and answers.
5. Automate the Business
HubSpot has a dedicated operations hub fully designed to automate business processes and align teams with customers. The hub hosts a wide range of operational tools businesses can use to grow and increase efficiency. HubSpot allows users to sync customer data, integrate new apps, and automate different activities.
Automating business systems calls for harmony between processes, proactive tracking, and customized reports. HubSpot operations hub offers special features, including internal process automation, record customization, duplicate content, and notification management. The platform keeps CRM organized and readily usable by sales and marketing teams.
Trustworthy HubSpot Experts Services
HubSpot is a complex platform with many hubs for different business processes. You can benefit from its free CRM, content management, SEO/on-page optimization, automation, and social media marketing. HubSpot also offers templates, email marketing, conversion optimization, and more. Working with HubSpot experts and digital marketing a