Many marketers are hesitant to become active on Snapchat due to the difficulties tracking engagement and results. However, this ignores the huge popularity of the platform — it has 188 million daily active users. As more 70 percent of users are under the age of 34, the platform is particularly useful if your audience is made up of Generation Z and Millennials.

Step 1: Create an Account

To create a business account on Snapchat, you need to set up a regular account first. You can do this on a web browser or through the mobile app, but either way you will need to verify your account on the app. Provide your full name, phone number, and birthday and pick a username and password. Your username will not appear to other members of your business.

Step 2: Set Up a Business Account

Log in with your regular Snapchat account in Snap Ad Manager.

Then, you’ll be able to create a business account by filling in the form that follows with your name, business name, business email, country, timezone, and currency. Once you have this, you’ll be able to post regular content and launch ad campaigns.

Try to share content on a regular basis to keep your followers interested. Post pictures that you don’t publish to any other social media platform to make your Snapchat account seem exclusive. A great way to do this is to release stories that show users a behind-the-scenes look at your company or to announce new products and services.