If you are wondering whether it is the right time to update your website, any web design agency will tell you that the right time depends on several factors. If your brand has recently undergone changes, you have relocated your business, or you’ve added new services and products, then it might be time to consider an update.

If you had a professional web designer build your website, they would typically be the ones to take care of the update. All you have to do is provide them with the updated information and any instructions. 

Search engine optimization (SEO) is becoming increasingly popular because it has the highest digital marketing ROI. It uses the popular and incredibly smart Google search engine to maximize the visibility of your company’s website online. 

5 Reasons Your Web Design Agency Will Suggest an Update to Your Website

1-Search Engine Optimization

Search engine optimization is becoming the number one digital marketing method used by business owners to ramp up their website’s visibility. Using popular keywords or search terms within your website content will help it rank higher among top search results.

Updating your website with SEO, if it has never been optimized, takes time. However, the payoff is well worth the investment.

Within a year, you will likely begin to see an incredible difference in website traffic, which should translate to increased sales and new customers. 

2- Adding New Content or Refreshing Your Existing Content

Google loves fresh new content. This means that every year or two, you should consider updating your website. Updates could include any changes in your business operations, industry news, and exciting announcements or sales and promotions. If you have optimized your website, it is also a great idea to update it with new, refreshing SEO keyword articles, blogs, and so forth.

3-  User Experience and Conversion Optimization

Your website design should draw in visitors and customers. Easy navigation and visual appeal are what you are going for. User experience is a crucial part of what keeps your visitors on your website, and continuously coming back. They might even tell others about your website if they’ve felt like their experience was great.

When visitors stay on your page, there is a higher likelihood that your conversion rate will be higher. As a business owner, it is your goal to sell your products or services through your website. Optimizing your conversion rate means having an incredible website that encourages customers to make a purchase.

4- Google Page Experience Update

June 2021 is an exciting month because Google is releasing its Google page experience update. This latest update includes new tools that help you understand the user experience on your website. In order to hold your website to Google standards, here are a few updates you should consider making:

• Optimize your website for mobile platforms.
• Check and improve your page speeds as necessary.
• Incorporate a call to action statement like ‘Call now’ or ‘Visit a store today.’
• Make sure any pictures in your keyword articles have the keyword in the alt text box

5- New Products or Services

Has your company recently released a new product or service? If so, this is cause for a website update. Letting your customers know which products are coming and which products have already launched is key to making them a success. 

Furthermore, promoting those products on your website or social media ahead of their launch is a great way to get your customers invested in the purchase of that new service or product.