What is and Benefits of Internal Linking in your Website

Getting viewers to your website is tricky and the best way to get your website popular on Google search engine is by SEO optimizing your website. You do not have to employ an SEO expert since most optimizations are simple and you can do them on your own.

Benefits of Internal Linking in your Website

The simplest and most effective way to boost the popularity of your blog or website is by creating a network of internal links on your website. This will ensure that your website is well connected and is indexed properly by search engine crawlers.

What is internal Linking?

The practice of including links to older articles on your website to any new articles that you update is known as internal linking. By making sure that you include a reference to an older post about a topic which you are discussing in your current post, you will encourage viewers to stay on your website and go through more content.

Advantages of starting internal linking on your website

There are many other benefits of internal linking and these benefits will surely convince you to start this SEO friendly practice for your website:

1.  Increase your regular visitors

Bloggers often get visitors who reach a certain post through some link and then leave the website. Creating a list of posts that are related to your current post will invite the viewer to read them as well. If the viewer reads a few blog posts and likes them, he will end up subscribing to your blog and will become a regular viewer. Therefore, internal linking can help you convert a casual visitor into a part of your regular audience.

2. Improve you Ranking on Search engines

Search engines like Google and Bing consider a lot of factors before giving your website a ranking. The number of links that point to your website are an important factor. By implementing internal linking on your website, you will be able to create a strong network of links on your website and this will help improve your page rank. If one of your post does particularly well and has a great ranking on Google, any post that it points to will also get higher traffic and better web ranking.

3. Enhanced indexing of your website by Search engines

By creating an intricate network of links that point to each other, you will be able to ensure that search engine crawlers index all pages on your website and do not miss any post. This is especially useful if you do not have a sitemap for your website and your website has become too large for you to try and create a sitemap now.

4. Decrease Bounce Rate

The bounce rate of your website is defined as the ratio of the number of people who land on your website and navigate away after just one page to the total viewers your website gets. A high bounce rate usually indicates that viewer saw your website but did not find it useful. Internal linking will encourage your visitors to check out other sections of your website and will help bring down your bounce rate significantly.

About the author

Suranga Heshan

Suranga Heshan is founder of BlogMost. He has been doing blogging for the last 4 years. He writes about technology, gadgets, mobile phones and much more.